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Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown. The commercial has prompted many men to boycott Gillette products. While a few thanked Gillette for taking a stand against “toxic masculinity,” many of the early responses contained versions of the sentiment expressed in the first reply to the tweet: “Hope it was worth losing thousands of customers for your stupid identity politics calling all men bad.” Gillette's new ad campaign is trending on YouTube but has more than twice as many dislikes than likes. In fact, a spokeswoman is even teasing releasing more ads, ominously saying the campaign was “far from over.” Stuff NZ reported: A Procter & Gamble spokeswoman defended the ad, arguing it was designed to encourage men to be their best selves. Morgan is the most public face of a widespread backlash. Gillette responds to the backlash against its woke viral ad. Try refreshing your browser, or … (YouTube, Gillette) Source: YouTube, Gillette On Youtube, the commerical’s already been downvoted almost 330,000 times, versus a relatively meager 74,000 upvotes. The staggering number of 'dislikes' to this video suggest most people agree with me. The comments under the @Gillette toxic masculinity ad is a living document of how desperately society needs things like the Gillette toxic masculinity ad. Gillette took a drastically different direction in its advertising last January when it released a commercial that challenged the idea of traditional masculinity. — Andrew P Street (@AndrewPStreet) 15 January 2019 Backlash to Gillette 'toxic masculinity' ad spreads on social media Back to video We apologize, but this video has failed to load. The Gillette ad backlash has proved just how fragile masculinity can be Gillette's new commercial addresses toxic masculinity. ... CEO of branding firm Crutchfield + Partners, also warned The Wall Street Journal that backlash could follow. The instant response online was overwhelmingly negative. Backlash to Gillette's 'toxic masculinity' ad baffles Texas anti-violence advocates, including Dallas mayor But in advertising circles, some question whether the Boston-based brand missed the … Gillette is doubling down on their “toxic masculinity” ad targeting men. Some are threatening a boycott, offended by the company's call for a new kind of masculinity. ... – Masculinity is not toxic. In 2019 Gillette released an advert which dealt with the topic of toxic masculinity in the wake of the #MeToo movement. Seriously: if your masculinity is THAT threatened by an ad that says we should be nicer then you're doing masculinity wrong. Boycott, offended by the company 's call for a new kind of masculinity new! Proved just how fragile masculinity can be Gillette 's new ad campaign is trending YouTube... 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